Chris Anderson knows a lot about marketing. His new book, FREE, gives insight into how, why, if, when businesses and individuals should offer freebies to prospective customers.
Here at BPC, we pay close attention to ideas like "loss leaders" and "freemiums" to try, in behalf of our clients, to see the whole picture, the ROI and the potential for business development.

Like Noah, tween sensation Aria Wallace has pledged to spend 40 days aloft, navigating the seas--only Aria's seas are in cyber space, and instead of two of every sort of animal, she's bringing along her resolve to unplug from her cell phone.

I really like this recent post on the Dystel & Goderich blog. The continued harangue about the publishing industry's plunge in the toilet is getting old and tiresome. Yeah, less people are parting with their cash for hardbacks. The super stars can't make the B&N cash registers light up the way they used to. Okay. But building readership, cultivating a loyal audience should be done in real time, through human interaction

How amazing is this woman? Whimsical, lyrical, quirky and completely unique, Regina Spektor has a style I was immediately drawn to a few years back when I came across her "Begin to Hope " album. Best of all, she's coming to Portland on November 1st!