building bridges with book trailers

Posted by Suzy Vitello Soulé on July 23rd, 2010 at 04:48 PM |

Marketing books has become more than just good reviews and snappy jacket copy.  Social media, You Tube and other viral engagements are now baseline for getting the word out on books. More and more, readers want to connect with authors, and book trailers are making huge inroads in service to this need.  A recent NY Times article offers great insights into this evolution, as well as pointing out how to attract viewers with “star studded” content and production.