Welcome to Our World

Posted by Suzy Vitello Soulé on August 29th, 2009 at 02:13 PM |

when it comes to identity creation, we believe in developing carefully, launching once.

When I was a little girl imagining what I wanted to “be” when I grew up, the words “strategic communicator!” never once appeared in my daydreams.  That just goes to show that we live in a world where jobs, careers, identities and entrepreneurial ventures are evolving at humming bird-flickering speeds. 

One of the main reasons we got into the business of “strategic communications” is that we believe that the old carpenter adage, “measure twice, cut once” is also crucial to the field of marketing and communications.  My co-founder-in-crime, Laura McCulloch, likes to say, “Our culture is running as fast as it can to stay five steps behind!”  The pressure to micro-blog your existence before it changes has superseded conscious, well-thought out business strategy, and we’d like to address that.  We may twitter in bursts of 10Mbps, but our important business decisions should be made at human speed.  In other words, when it comes to identity creation, we believe in developing carefully, launching once.

In service to our claim, welcome to BridgePoint Creative—the website!  Though we’ve been in business for several years, we’ve taken our time developing our brand.  Client-by-client we’ve built bridges across the country, up and down the West Coast, and over the river and through the woods.  We’re grateful that, at long last we’re able to share our world with the larger world.  We’d love to hear what you think.