Twitterville—a collection of snippets from the front lines of sm

Posted by Suzy Vitello Soulé on September 24th, 2009 at 08:05 AM |

In “Twitterville,” Shel Israel figures out how to write a timeless book about a dynamically morphing platform.

Rather than tapping out a prescriptive manual in danger of being obsolete before the ink is dry, Israel offers case studies, stories that illustrate the power of a particular social media medium.  In the book he cites, among other examples:

* Frank Eliason, who used Twitter to reverse Comcast’s blemished customer service reputation

* Bill Fergus, who was on the team at Henry Ford Medical Center during the first “live tweeted” surgery

* Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis

* Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need

* The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks)

Worth a look!