Debbie Weil on Blogs vs Twitter

Posted by Suzy Vitello Soulé on February 9th, 2011 at 08:08 AM | | Tweet

Our website tells people what we do. Our blog tells people how we think. Our presence on social media properties - Twitter, Facebook, LinkedIn, etc. - serves as a distribution engine for the content produced on both the site and blog

With all the web-based social media tools at your avail, have you been wondering about the worth of blogs for your business or corporation?  You’re not alone. Clearly, there are myriad ways to get your message out there, to interact with your customers, and to build a community around your brand.

That’s why I love when I run across a consortium of wisdom without ever leaving my desk.  Debbie Weil, respected as one of the most innovative Boomers around when it comes to unpacking technology and ‘splainin’ it to me Lucy, has this fabulous ebook that you simply must download and read, virtual cover to virtual cover.

In “Why Your Blog is Your Social Media Hub,” Weil offers tips and candid comments from the most influential social media experts when she posits the question: Has Twitter supplanted the corporate blog?  Spoiler alert: not everyone agrees.  In fact, the response is still overwhelmingly in favor of maintaining a blog as a messaging hub. One of the smartest answers, imho, came from Mike Sweeney of Right Source Marketing when he explained, “Our website tells people what we do. Our blog tells people how we think. Our presence on social media properties - Twitter, Facebook, LinkedIn, etc. - serves as a distribution engine for the content produced on both the site and blog.”

So there you have it.  The medium isn’t the message after all, it’s simply the arrow that points to it.