Is Twitter the SM Avis?

Posted by Suzy Vitello Soulé on June 1st, 2011 at 06:56 AM | | Tweet

Trying their best to close in on Facebook in terms of user numbers, Twitter is now in bed with adgrok. So to tweet.

Twitter acquired adgrok today, along with two-thirds of the founding partners. (The third guy defected to rival, Facebook.) With this new partnership, we shall soon see a plethora of new apps and advertising optys churned out of by the growing Social Media entity. Since, according to a market research report, Twitter advertising revenue this year will reach 150 million, (as compared with Facebook‘s $4 billion), Twitter obviously has some catching up to do. Speculation is that a lot of the development will be in photo upload apps, since a picture is worth, uh, 140 characters, but the first big fix had to do with adding a Follow Button that allows your blog/website readers to follow without rerouting them off the web page. (Yes, it’s on BPC’s list o’ things to do, asap.)

Want more deets? Check out:
The rumor
The confirmation
The plan