To Free or Not to Free

Posted by Suzy Vitello Soulé on October 27th, 2009 at 08:38 AM | | Tweet

Chris Anderson knows a lot about marketing.  His new book, FREE, gives insight into how, why, if, when businesses and individuals should offer freebies to prospective customers. Here at BPC, we pay close attention to ideas like “loss leaders” and “freemiums” to try, in behalf of our clients, to see the whole picture, the ROI and the potential for business development. 

Here in this video, Chris Anderson discusses what does not work in book marketing when using the “Freemium” business model. He also hints, very candidly, about what did not work effectively for his own book marketing campaigns, in this exclusive one-on-one video interview with GalleyCat.