360°

Once upon a time there was a small-business owner at a crossroads.  Try as she might to figure out a priority list, a new web presence, a logo and a marketing plan, the whole thing just seemed daunting—and because of this, she did nothing.  Sound familiar?  The “paralysis of analysis” is all-too common when you go it alone.  Ergo, the BPC 360°: a two-day creative, interactive whiteboard session specific to the needs of a given individual or company.

Not only will a BPC 360° pinpoint a specific project, strategy or career path, the outcome will serve to prioritize the client’s interests, goals, and, in the case of organizations or companies, the client’s value proposition.  The output also helps clarify central messaging, and offers critical information in order to determine the scope of a given project, and thus presents the client with a proposal for a website or other collateral.

What are the tangible goals of the 360?
Not only will the 360° pinpoint a specific project, strategy or career path, the outcome will serve to prioritize the client’s interests and goals.  The output will also help clarify a path of action, and will offer critical information in order to determine the scope of a given project, and thus presents the client with a proposal for a website and/or supporting materials.  Additionally, the 360° fuels an existing agenda or identifies a new one, the output of which pinpoints a given set of objectives within a particularized time period. Here are some examples:

  • How best to transition from a full time salary to social entrepreneurship with remuneration
  • Time management and project development: what must be excluded in service to goals
  • Balancing the creative with the income-producing
  • How to make the most of a year: a month-by-month map


What are the general takeaways?
In the short run:

  • The beginning of the end of “analysis paralysis”; and new energy that can be harnessed and activated in a particular direction
  • Clarity, resolve and peace of mind
  • Concrete goals and steps toward those goals
  • A strong idea of what needs to be excluded in order for goals to be obtained
  • The identification of key influencers, advisors and/or potential partners

In the long run:

  • New website and supporting marketing materials
  • A long-term plan outlined with clear, concrete steps
  • An encore career
  • A revitalized business
  • Increased profit
  • Greater presence in the marketplace

What are the tangible deliverables of a 360°?
The output from the workshop varies, depending on the needs of the client.  Typically, the physical and electronic documents we provide for clients seeking a website or significant brand reform include:

  1. Preliminary research on other companies, organizations and individuals doing similar work
  2. A 20- to 30-page PowerPoint presentation capturing all of the ideas generated during the sessions
  3. A 5- to 10-page Word document we refer to as a “messaging brief,” which includes mission, objectives, audiences, offering, differentiation, market positioning and so forth.  This can serve as a baseline for a book proposal.
  4. A 5- to 10-page Word document we refer to as a high level “marketing plan” – in other words, the activities required to “get the word out,” including establishing a website, media outreach, and other marketing ideas.  This will be time-specific, and include a month-by-month action plan.

If you’re interested in finding out more, or scheduling a 360° of your own, .(JavaScript must be enabled to view this email address)!