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Fresh Gourmet

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The retail division of the Sugar Foods Corp, Fresh Gourmet needed help with look and feel and messaging.  As the outgrowth of a food service company, the brand managers asked for our help in communicating their message to a different audience than they were accustomed to engaging with.  BPC conducted extensive research, synthesized years of messaging and came up with a plan that informed the re-creation of their website and PR campaigns.

For several years, Fresh Gourmet has tapped into the BPC team for e-marketing, PR, web copy, advertising, presentation editing and b-2-b communications, and just recently, the company hired BPC to manage their social media.