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George Gershwin Entertainment

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As guardians of the iconic George Gershwin legacy, the Gershwin family approached BridgePoint Creative to develop a visual identity for its branded materials and to create customized communications products for use in a variety of projects in development. BridgePoint worked closely with the Gershwin team to create elegant marks and materials that reflect the essence of the Gershwin style in both its historical significance and contemporary relevance.